November 20, 2023
Gravatt joins the performance-running model following 15 years at Nike
MONTREAL (Nov. 20, 2023)/ENDURANCE SPORTSWIRE/ – Ciele Athletics, the high-end technical performance-running model from Montreal, Quebec, is proud to announce a brand new head of gross sales for the U.S. and Canada. Ciele Athletics welcomes Scott Gravatt, running-industry veteran, becoming a member of the corporate following a 15-year tenure at Nike.
In a pivotal 2018 assembly, Gravatt and Jeremy Bresnen, co-founder of Ciele Athletics, found a shared ardour for the influential position of operating specialty retailers in fostering run tradition. They agreed that these retailers function important group hubs for sharing and nurturing cultural parts, reinforcing their dedication to the game’s communal spirit. Bresnen confidently displays on this shared reference to Gravatt, noting, “He’s an skilled gross sales chief within the run area and is an absolute cultural match for what we’re making an attempt to construct within the U.S. and Canadian markets.”
Gravatt’s deep-rooted ardour for motion sports activities and the outside is showcased by his intensive profession trajectory, spanning a decade at a surf store, 9 transformative years at Nike Skateboarding and a latest six-year tenure with Nike Working. Recognizing the correlation between operating tradition and run retailers, Gravatt approached gross sales throughout his time at Nike particularly as a chance to really construct relationships. In reflecting on this people-first method, Gravatt shares, “A number of my work at Nike concerned restructuring the way in which we handled small, impartial run retailers. I’m very obsessed with small companies and small-business possession, and the way vital they’re to native communities and sport tradition.” Gravatt’s strategic management and appreciation of small companies, alongside his ardour for operating and nice design, make him a pure match for Ciele Athletics, confirming the model’s dedication to the operating specialty retailers that proceed to form operating tradition throughout North America.
“The tradition of operating is vital to the enterprise of operating, and that tradition is closely influenced by impartial operating shops bringing collectively folks, manufacturers, music, artwork, sports activities and style. Ciele is a model that speaks to all elements of operating tradition,” says Gravatt.
Based in Montreal, Quebec, in 2014 by Jeremy Bresnen and Mike Giles, Ciele Athletics provides high-performance, sturdy and light-weight attire collections designed for runners world wide. Their attire and iconic line of caps are offered in over 30 international locations, together with greater than 600 boutiques in North America and 300 worldwide places.
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